Ecommerce SEO for stores that want tomorrow's search, not just today's
Technical, category and product-page SEO for Australian stores, built AI-search-ready from day one. Run by the operator who grew a $5m Australian D2C brand on organic and paid search.
The work, in three layers
Technical foundations
Crawl, canonical and speed hygiene, with the Shopify-specific traps (duplicate collection URLs, filter pages, metadata limits) handled properly.
Category and product pages
The pages that actually rank and convert: collection architecture, buying-question content, and product data structured for rich results.
AI-search readiness
Entity and schema work plus citation-shaped content so ChatGPT, Perplexity and AI Overviews recommend the store, tracked by our nightly monitor.
Common questions
What does ecommerce SEO include?
Technical foundations (crawlability, speed, canonical structure), category and product-page optimisation, content that captures buying questions, and structured data so both Google and AI engines understand the catalogue. For Australian stores it also means AU-specific search behaviour and shipping, sizing and compliance questions answered where buyers look.
How is ecommerce SEO different for Shopify stores?
Shopify creates duplicate URLs through collections and filtering, restricts some metadata, and structures product data its own way. Good Shopify SEO works with the platform: canonical hygiene, collection architecture, and structured data that uses what Shopify exposes rather than fighting it.
Why does AI search matter for an online store?
A growing share of product research now happens inside ChatGPT, Perplexity and Google AI Overviews, and those answers cite a small number of sources. A store that is structured to be cited captures demand its competitors cannot even see in their analytics.
How much does ecommerce SEO cost in Sydney?
Sydney ecommerce SEO retainers typically run $2,000 to $6,000 per month depending on catalogue size and competition. Wattle Labs starts with a free report on your store so the quote reflects what will actually move revenue. No lock-in contracts.
Get the free ecommerce SEO report
Tell us where to look. You get a plain-English report on what we found and what we would do about it, usually within two business days. No obligation, no follow-up sequence.